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March 8, 20211 min readPodcast

Digital Excellence Podcast #9 - Tom de Bruyne ( SUE): “CRO teams need deeper understanding of the human behind the customer”

Tom de Bruyne from SUE Amsterdam discusses how CRO teams need deeper understanding of human psychology and behavior to optimize customer journeys effectively.

Digital Excellence Podcast #9 - Tom de Bruyne ( SUE): “CRO teams need deeper understanding of the human behind the customer”

In this episode of the Digital Excellence Podcast, our guest is Tom de Bruyne, he’s the founder of behavioural design agency SUE Amsterdam, where he, together with partner-in-crime Astrid Groenewegen, also founded the SUE Behavioural Design Academy. He’s got a background in psychology, and also was a real “Mad Man” back in the days when … Continued

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Digital Excellence Podcast #9 - Tom de Bruyne ( SUE): “CRO teams need deeper understanding of the human behind the customer” | WUA