From 20 improvement points to a prototype you can test tomorrow

You have benchmark data. You have recommendations. But how do you get from insights to something you can actually test and improve?

In this masterclass, Rosalie Doeve (Research Consultant) shows you step by step how to accelerate this process.

Using our customer journey research for a.s.r.'s car insurance as an example, you'll discover how to directly translate benchmark insights into a functional prototype.

We walk through the complete process from start to finish. You'll learn how to move from customer journey research and data analysis to building a new prototype.

The focus is on a practical approach you can directly apply to your own projects to make faster impact on your conversion.

What you'll learn

• Analyzing benchmark data: How do you filter out the noise from competitive benchmarks? We look at the key metrics that really matter for your optimization strategy.
• Rapid Prototyping: You have twenty improvement points. What do you build first? Learn a methodology to rapidly create a working prototype.
• Understanding flow analysis: How do you test a new customer journey? We show you how to test a new flow to validate whether your improvements actually make an impact.
• Getting started yourself: We give you an approach you can directly apply within your own organization.

Who is this masterclass for?

You have a list of improvement points but no time to build them all? Then this masterclass is for you. Ideal for product owners, UX designers, digital marketers and CRO specialists. The methodology is industry-independent and works for both e-commerce and complex financial services.