Optimizing from the start: The journey from website concept to successful launch | Lessons from MeDirect

How do you launch a completely new financial brand in the Netherlands' competitive market? MeDirect proved it's possible with the right approach. With just 1.5 FTE over five months, they built a website that immediately convinced 11% of consumers, without any brand awareness.

Instead of optimizing only after launch, MeDirect chose a different path. They tested their prototype against established names like Rabobank and Saxo Bank through a CX benchmark study with 200 potential customers. The result was surprisingly positive: 21 consumers preferred MeDirect, while 55 others placed them in second position.