insurance2 min
ReplayOctober 14, 202361 minutesMichiel Cassee, Job Mantz
Optimizing from the start: The journey from website concept to successful launch | Lessons from MeDirect
Discover how MeDirect launched a new financial brand and achieved 11% consumer preference with early prototype testing against established competitors.
Chapters
8Key Takeaways
- Start with paper concepts for rapid iterations and cost-effective feedback
- Test your prototype against competitors before going live with CX benchmark research
+6 more takeaways
About this masterclass
How do you launch a completely new financial brand in the Netherlands' competitive market? MeDirect proved it's possible with the right approach. With just 1.5 FTE over five months, they built a website that immediately convinced 11% of consumers, without any brand awareness.
Instead of optimizing only after launch, MeDirect chose a different path. They tested their prototype against established names like Rabobank and Saxo Bank through a CX benchmark study with 200 potential customers. The result was surprisingly positive: 21 consumers preferred MeDirect, while 55 others placed them in second position.
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