For Dutch health insurer VGZ, it is vital that customers get the right experience on their online channels and feel emotionally involved with VGZ. They aim for a “friction-free journey,” and together with WUA, they’ve optimized their sales and service online customer journeys in the past years.
VGZ is one of the largest non-profit health insurers in the Netherlands. VGZ is part of Coöperatie VGZ. This cooperative provides health insurance for various brands, including VGZ. In total, the cooperative insures more than 4 million customers.
