insurance2 min
ReplayFebruary 8, 2025Michiel Cassee
From friction to flow: how to turn your calculation funnel into a conversion accelerator
Optimize your calculation funnel by removing friction. Learn the five most common mistakes, psychological principles and benchmarking strategy to accelerate conversion.
Chapters
7Key Takeaways
- Add expectation management at the beginning and during your calculation path
- Use visual progress indicators to increase motivation and prevent abandonment
+7 more takeaways
About this masterclass
Your calculation funnel can be your biggest conversion killer, but also your most powerful accelerator. In this webinar, Michiel Cossé from WUA reveals the five most common mistakes that cause visitors to drop off prematurely.
Many organizations only look at their own website, but miss 80% of the customer journey. Visitors compare different providers and their complete experience determines the final choice. A poor calculation funnel leads to the dreaded: "Let me check out the competition instead."
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