insurance2 min
ReplayAugust 12, 2024Merel Schouten, Ingmar de Lange
Strengthen your brand digitally with five crucial insights
Discover why many digital companies don't understand brand building and how to find the balance between short and long term.
Chapters
8Key Takeaways
- Invest 60% of your budget in brand building and 40% in sales activation for optimal balance
- Never combine brand building and sales activation in one campaign - choose deliberately for one direction
+6 more takeaways
About this masterclass
Many digital companies make a crucial mistake: they no longer understand the basic principles of brand building. While research by WUA with 15,000 respondents clearly shows that brand perception is the most important driver in the decision-making process, we increasingly see a 'sea of sameness' emerging. From 175 mattress providers all trying the same thing, to digital players massively copying Apple's design language.
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