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September 24, 201711 min read

Diederik Nijkamp & Marijke Koetsier (ICS): "A/B testing is in our DNA"

Interview with ICS marketers about their #1 position in Digital Excellence Monitor 2017. Insight into their A/B testing culture, real-time monitoring and customer panel approach.

Diederik Nijkamp & Marijke Koetsier (ICS): "A/B testing is in our DNA"

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