Hundreds of voices. One clear message.
Your WUA research team tasks 400+ consumers with a realistic task. Which websites do they find? Do they choose you or your competitor – and, more importantly – why?
Each step of your customer’s journey is cataloged, measured, and converted into insights and metrics presented in your Digital Experience Dashboard.
Quantitative data and Qualitative feedback give you a detailed vision of how the customer experiences your website.
You get the same granular insights about your competitors, too, so you can see what they’re doing (and how well it works for them).
Build your strengths, eliminate your weaknesses.
Use clear indicators to precisely target improvements with the most strategic importance. Our predictive modeling tools will help you see where the greatest impacts can be made. Understand which actions are needed to improve your Sales Score and CX Score, and know that you’re spending resources wisely.
Go beyond analytics. Way beyond.
You already know your conversion rate – and all the rest. Now you can understand the story behind customer behavior with detailed qualitative feedback.
Zoom-in to the single-customer level – and find out what works, what doesn’t, and why they choose a competitor over you.
Don't just take it from us.
"A lot of the daily work across the company is informed by insights from WUA. The CX Benchmark research reinforced and confirmed the ideas our team were already examining. We were able to shift our strategy with the backing of the data from WUA and spring our company into a better site experience and user flow."
Nan Chen Head of Design & User Experience at Onlia Canada
"WUA’s insights are integral when planning our roadmap for the year. It helps determine what the priorities are in terms of improvement, strategy, and direction on where we’re going. This applies to teams across the organization, from Marketing and Sales to Design & UX. "
Pieter Louter CEO at Onlia Canada
Check24 is the winner of this measurement with a sales score of 42, HUK24 and HUK.de follow with a score of 22 and 21 respectively.
Six hundred Spanish consumers spent one hour orienting themselves on a car insurance policy. What are their experiences on each website? Do they choose you or your competitor – and, more importantly – why?
ANWB is the winner of this measurement with a sales score of 29, Independer and Inshared follow with a score of 23 and 17 respectively.
Independer is the winner of this measurement with a sales score of 27, ANWB and AllianzDirect follow with a score of 26 and 20 respectively.
Anytime is the winner of this measurement with a sales score of 33, Insurance Market and Hellas Direct follow with a score of 32 and 20 respectively.