business current account
Win a bigger share of the Business Current Account market
The current account market is a competitive market, and winning is hard. Know exactly what your competition is doing better – and beat them at it to grow your share.
Who leads the market?
Win the battle for the customer
Your ranking is much more than a list. It shows how you are losing out to the competition, and how close they are to overtaking you. With detailed feedback and clear answers, you know why – and what to do to stay at the top.
Hundreds of voices. One clear message.
Each measurement we task 400+ consumers (200 minimum, per device type) with a realistic goal. Will they find you, or your competitors? Which do they choose – and, more importantly – why?
Each step of your customer’s journey is catalogued and measured, with the captured data being converted into meaningful reports, insights, and metrics.
Quantitative and Qualitative data and detailed feedback gives you a ‘big picture’ vision of how the customer actually experiences your website. You can zoom-in and see the fine details each customer experience. You can see precisely what’s working – and what isn’t. Even better – you get the same granular insights about your competitors too, so you can see what they’re doing (and how well it works for them).
Build your strengths, eliminate your weaknesses.
Use clear indicators to precisely target improvements with the most strategic importance. Our predictive modeling tools will help you see where the greatest impacts can be made. Understand which actions are needed to improve your Sales Score and CX Score, and know that you’re spending resources wisely.
Go beyond analytics. Way beyond.
You already know your conversion rate – and all the rest. Now you can understand the story behind customer behavior with detailed qualitative feedback.
Zoom-in to the single-customer level – and find out what works, what doesn’t, and why they choose a competitor over you.