Hundreds of voices. One clear message.
Your WUA research team tasks 400+ consumers with a realistic task. Which websites do they find? Do they choose you or your competitor – and, more importantly – why?
Each step of your customer’s journey is cataloged, measured, and converted into insights and metrics presented in your Digital Experience Dashboard.
Quantitative data and Qualitative feedback give you a detailed vision of how the customer experiences your website.
You get the same granular insights about your competitors, too, so you can see what they’re doing (and how well it works for them).
Win the battle for the customer
Your ranking is much more than a list. It shows how you are losing out to the competition, and how close they are to overtaking you. With detailed feedback and clear answers, you know why – and what to do to stay at the top.
Build your strengths, eliminate your weaknesses.
Use clear indicators to precisely target improvements with the most strategic importance. Our predictive modeling tools will help you see where the greatest impacts can be made. Understand which actions are needed to improve your Sales Score and CX Score, and know that you’re spending resources wisely.
Go beyond analytics. Way beyond.
You already know your conversion rate – and all the rest. Now you can understand the story behind customer behavior with detailed qualitative feedback.
Zoom-in to the single-customer level – and find out what works, what doesn’t, and why they choose a competitor over you.
Don't just take it from us.
"Looking at our website and business model with a fresh look helped us improve. After modifying the website, we sent twice as many leads to our dealers and 80+ direct applications to the lease company in the first 2 weeks. A few weeks later we learned that the number of signed lease contracts had tripled. These are amazing results."
Peter van Dartel Conversion and Retail Innovation Manager at Suzuki
measurement Private Lease
ANWB is the winner of this measurement with a market share of a whopping 32%, JustLease an LeasePlan follow with a share of 12% and 11% respectively.
Where do Dutch consumers prefer to go when in search of a private lease car, and which website do they ultimately choose?
ANWB is the winner of this measurement with a market share of a whopping 32%, Athlon and JustLease follow with a share of 16% and 9% respectively.
Grow faster than the market
- Gain a profound understanding of the key investments driving significant growth in your online sales.
- Attain a comprehensive overview of the dynamic digital landscape, enabling early detection of potential threats.
- Assess customer conversion rates with precision and measure your performance against competitors effectively.