7 dimensions for higher conversion: The key to an optimal website experience
To achieve a higher conversion rate on your website, you need to focus on the factors that directly influence the customer experience. But where do you start? By zooming in on the seven dimensions of WUA’s Customer Experience Model, you can identify the areas where you lag behind your competitors and discover how to improve them.
This blog highlights these seven dimensions and how they impact your website’s performance. Let’s dive into the details.
1. Appearance
The appearance of your website includes its visual design, colors, images, layout, and overall look and feel. First impressions are crucial: users will quickly form an opinion about your site based on its aesthetics. A professional and appealing design instills trust and ensures visitors feel comfortable exploring further.
2. Brand Perception
How users perceive your brand plays a major role in conversion. This dimension reflects how familiar and trustworthy your brand is to visitors. A strong reputation, clear communication, and a reliable image can reassure users that your product or service meets their needs.
3. Price Perception
Price perception focuses on how customers view the cost of your offerings in relation to their quality. Are your prices competitive? Is the value clear? Transparent pricing, logical price points, and effective psychological pricing strategies help create a positive perception that justifies the cost.
4. Product Offer
Your product offering is about more than just availability; it’s about presenting your products clearly and ensuring that customers have all the information they need to make a decision. This includes providing relevant details, showcasing quality, and offering tools like comparisons or filters to guide users.
5. Scannability
A website that’s easy to read and scan will always outperform one that isn’t. Scannability measures how effectively visitors can process your content. A clear hierarchy, concise text, and well-organized sections help users quickly find the information they’re looking for.
6. Navigation
Good navigation ensures that users can easily find their way around your website. Logical pathways, intuitive menus, and clear calls-to-action are essential. A seamless user journey minimizes frustration and encourages users to stay on your site longer.
7. Technical Functioning
Even the best-designed website will fail if it doesn’t function properly. This dimension evaluates your site’s speed, reliability, and technical performance. Slow load times, broken links, or bugs can lead to a poor user experience and hurt your conversion rate.
Why these dimensions matter
Optimizing your website across these seven dimensions provides a clear roadmap for improving the customer experience. By analyzing each area, you can identify strengths and weaknesses, allowing you to prioritize the most impactful improvements. This approach not only enhances the user experience but also gives you a competitive advantage in the market.